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Thursday, May 8, 2014

Review: Importance of Measuring Website Worth


Websites just like any other businesses out there, require someone to investment in their start ups, promotions, maintenance among others. With time, these sites develop into importance assets with their worth at varying rates.

Since the beginning of 21st Blogger, I have been trying to use various metrics to analyze its performances. The reason for doing this, basically, is to get an idea of what has been achieved, what has not been achieve, and moreover, what I need to do now or in the future.

As a website owner/webmaster, you may have been working hard to see your site get quality traffic, rank well on Google and at the end of it all; make sales. The process is not easy but it can take time.

Pros of Website Worth
  • Capital budgeting:-It allows you track and evaluate the amount to invest in activities such as maintenance, advertising/marketing, administration, etc.
  • Returns on Investment:-One of the most important factor in all businesses is the returns you’ll get after investing your money. When you know your website’s worth, you are in a position to know how much profit you have accrued overtime.
  •  Risks and Rewards Assessment:-Measuring the worthiness of your site prompt you to capitalize on rewards it has achieve as well as keep you on toes. For instance, if your site’s weak point is SEO, you would be able to invest in optimizing your site by hiring someone to do it for you or learn to do it yourself.


On the other hand, if you risk being penalized by Search Engines, getting rid or minimizing it would prove helpful.

Cons of measuring website worth

  • Inaccurate & misleading results: - Even though these metrics are quite good, frankly, many come up with assumed analytics hence can end in disappointments. Example, Google webmaster’s analytic tool maybe different from Alexa’s.
  •  False worthiness: - I have seen a number of sites buying Facebook likes, Twitter fans and others influencing reviews. Still there are more other dirty ways used in order to gain incredible values for a website. This especially in the mlm programs that mostly have hidden motives.


What Webmasters Measures


  • Pageviews
  • Unique views
  • User sessions

Websites owners agree that when a site has authority its worth increase. Well, it’s true. If you have wanted to measure the worth your website/blog, below are some few resources that will help you. Do take note that website valuation results vary at different sites.

Best Free Resources


  • Smallseotools
  • Prchecker.net
  • Google Analytics
  •  Alexa

CONCLUSION

Webmasters and marketers alike as much as they try to get accurate results, they should also not rely only on one but rather on secondary and tertiary sources as Dr. Peter pointed out in his Comparing Rank-Tracking Methods: Browser vs. Crawler vs. Webmaster Tools post.

I have discovered that most of analytical tools are unreliable in one way or another. For instance, Prchecker’s uses data from its respective sources such as SEMRUSH, Alexa among others. This mean, any likely hood of data manipulation such as through blackhat SEO, or any other form would automatically mislead.

 In other words, try to measure your site’s worthwhile bearing in mind that content value you invested in, customers’ engagement and their overall actions will affect its worth.

Malok Mading –Is the author of this blog
 who writes reviews and general articles. Join me on Twitter or Facebook.

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